The homegrown company developed the eponymous shopping rewards app and released it to the public in February 2018. For consumers, the Shuga app functions as a tool that offers rebates when they visit partner stores, scan featured products, and snap a receipt. The app then collects data and turns it into actionable insights for businesses.
The insights gleaned from transactions and the users’ interactions with different products and brands are used by Shuga’s partners to further refine their customer relationship management (CRM) strategies to drive more footfall and returning customers through automated rewards and campaigns.
Thanks to an AI component, the Shuga app successfully integrated the customer acquisition and customer relationship management (CRM) journeys onto a single platform. Businesses can use data – in the form of users’ receipts, locations, spending behaviours, and more – collected by the app to segmentise their audiences. This can help merchants ensure that they reach out to the right customer groups during campaigns and achieve higher conversion rates.