SERA undertook transformational initiatives to solve its key business challenges and built Astra Fleet Management Solution (astraFMS) with support from Accenture. astraFMS is an innovative integrated solution to lower operational costs, improve maintenance and capitalise on new growth opportunities in the region to create additional revenue streams.
“Creating an end-to-end fleet management solution was really critical for our business. It has helped us pull ahead of our competitors and position SERA as an innovative partner in the new mobility services ecosystem,” says Yosafat Siregar, president director of PT Serasi Autoraya.
The astraFMS covers three key pillars: vehicle, operations and driver management. The Internet-Of-Things-driven system allows SERA to track vehicle and asset data in near real-time, have instant access to actionable insights and facilitate integration with other systems. These capabilities aid in improving the management of a vehicle’s life cycle. Operationally, an omni-channel approach was introduced to integrate a whole range of processes, including fleet booking and scheduling, onto a single platform which vastly improved efficiency. astraFMS has in-built capabilities that allowed them to churn fleet reports – an effective tool that helped management gather information regarding the productivity of fleet trips in an instant, thereby improving utilisation and the ability to serve additional orders.