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Big Data & Analytics



With the advent of Industry 4.0, it comes as little surprise that consumers have become increasingly dependent on the Internet for both work and leisure. In the Philippines, more than 70 percent of its population clock an average of 10 hours and 2 minutes of screen time every day. Video streaming and ride-hailing services are also some of the digital services that are flourishing in the country.

For Globe Telecom, Inc., one of the country’s leading communications providers (CSP), effectively managing and using its big data was key to meeting the rapid and unprecedented growth in the demands of data and to remain competitive in this era.

Cloudera offered Globe’s Enterprise Data Office – its data and analytics centre – a robust big data platform that would futureproof its business in the digital economy. The platform – now known as the Cloudera Data Platform (CDP) – integrated Globe’s network, customer, and commercial data in a single place. This meant that Globe could then use the consolidated data to gain insights and make decisions that would deliver more value to its customers and improve its operational efficiency.

For instance, the raw data from billing, usage, network and mobile content apps was used to generate customer profiles to help Globe personalise its offerings in real-time marketing campaigns. It was also utilised to predict and recommend locations where the network optimisation was needed so as to deliver faster internet speeds to its consumers.

“Cloudera was able to leverage a trove of data treasure for its client to identify locations of sub-optimal mobile signals and growth potential for Internet access.”

— Tommy Hor, Chief Information Technology Officer,
National University of Singapore

The faster internet services over its 4G/LTE networks grew Globe’s mobile data traffic by 78 per cent in 2019 (1,699 PB), compared to 2018 (956 PB). Mobile Data revenues account for 48 per cent of the company’s total service revenues.

For empowering a leading telco to become more agile in the digital economy with a modern and scalable big data solution, Cloudera is conferred the Big Data & Analytics award.